It’s no secret that video marketing is all the rage today. If you think I’m kidding, take a look at a little site by the name of YouTube. I think it’s ranked something like number 2 or 3 right now. The marketing videos at YouTube and other video sharing sites are rampant. And just as with article marketing, video marketing can put a lot of greenbacks in your pocket if you know what you’re doing. This article is going to provide you with three killer video marketing tips that you can take to the bank.
At the very top of the tip list is this…be outrageous. The last thing people want to watch is some boring video of you sitting in front of your camera talking about the hot Internet marketing topic of the day. They’re going to tune you out like yesterday’s news. You want to do something that’s original and off the wall. For example, you could do some mock phone calls from well known “gurus” who are just begging to see what you’re next product is going to be. Naturally, you can’t use any full names in this without their permission but you can certainly allude to things. Just make them subtle. Point is…be different.
Next tip…don’t be cheap. Look, I know there are free solutions out there for making videos, but trust me on this, if you use them, your videos are going to look like amateur productions. If you’re going to do this, do it right. Get professional equipment and software. Make sure you have the proper lighting. Buying lights isn’t going to cost you an arm and a leg. And when you get a video camera, make sure it comes with a clip on mic. The sound quality of your video is actually MORE important than the video itself.
Finally, script out your video. Look, you’re no professional actor. Okay, maybe some of you are, but most Internet marketers are not. They can’t just get up in front of a camera and wing it. They’re going to make tons of mistakes. So, script out your video. Rehearse it over and over until you have it just right. If you can spring for a teleprompter, get one. This will make your life a whole lot easier. Don’t get in front of that camera until you know what you’re going to say and have it down cold. Otherwise, you’re going to come off as being amateurish.
By simply concentrating on being original and entertaining, getting the right equipment, and scripting out your videos, you’ll find that they turn out a lot more professional and in the process end up making you a lot more money from your efforts.
To YOUR Success,