3 Steps to Painting Your Marketing Strategy Canvas

3 Steps to Painting Your Marketing Strategy Canvas

Download the Marketing Strategy Canvas at http://www.marcomproductions.com/canvas.html

In 2010, Swiss authors Alexander Osterwalder and Yves Pigneur published a book called, “Business Model Generation.” Their framework helps organizations of all sizes to better create, deliver and capture business value. The Marketing Strategy Canvas is an adaptation of their Business Model Canvas. In this Point of View, we look at this simple-to-use tool for visualizing all of the interrelated components of the strategic marketing plan.

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