Customer Choice Models (logit) with Marketing Engineering
Customer Choice Models (logit) with Marketing Engineering
[youtube https://www.youtube.com/watch?v=S9LvzaHb0VQ?rel=0&w=480&h=320]
Instructional video on how to use choice modeling to understand drivers of customer behavior. How customer choices/behaviors/actions can be predicted by marketing actions and customer characteristics. Uses Marketing Engineering software to demonstrate choice modeling for direct marketing. http://decisionpro.biz/
