Household Lifestyle Segmentation

Household Lifestyle Segmentation

From the mediaX Conference “New Approaches to Audience Segmentation”: mediaX Visiting Scholar Lisa Watanabe, discusses household lifestyle segmentation, as it relates to product development focusing on “Busy Families” and developing a special cooking product uniquely suited to their needs.

At the New Approaches to Audience Segmentation Conference, thought leaders in audience segmentation discuss advances in context aware information – messages delivered where, when and how we want them. New market segmentation strategies are necessary to reach online, multi-tasking audiences. In this context, segmentation is revealed as the first step to prediction. Understanding audience motivations leads to empowerment.

http://mediax.stanford.edu/news/audience-segmentation

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