How to market a fitness boot camp
First and foremost, one of the most important boot camp marketing strategies I can suggest is creating a direct response driven website for your business. A good website isn’t that expensive if you use services like elance.com or Odesk.com to commission out a good blog design. Even more importantly, make it a priority to keep it updated with current information and blog posts for SEO purposes. Don’t know what that is? Let me explain.
SEO stands for search engine optimization. It is the process of improving the visibility of a website or blog in a search engine. As an internet marketing strategy, SEO considers what people search for, the actual term or keywords people search, etc. Basically, the most up to date and popular websites rank highest on a search engine such as Google. The more frequently a website appears in a search results list, the more visitors it will receive. You can see how this would be helpful in marketing your fitness boot camp, right?