Introduction to Psychographics
Introduction to Psychographics
To learn more, read the blog post, “Why Psychographic Segmentation is More Important than Knowing Customer Demographics”: http://insft.co/28WFZmt
Demographics explain basic customer information, like age, location and income. But more valuable to small business owners is studying psychographics—the goals, emotions and values that drive customers’ purchase decisions. In this video, we give an overview of psychographics and how psychographic segmentation can improve your marketing efforts.
Website examples: http://milkhousecandles.com
Learn more about Infusionsoft: http://insft.co/1Fb4I24
Subscribe to our YouTube channel: https://www.youtube.com/infusionsoft
Follow us on Twitter: https://twitter.com/infusionsoft
Like us on Facebook: https://www.facebook.com/Infusionsoft
Follow us on LinkedIn: https://www.linkedin.com/company/infusionsoft
Follow us on Google+: https://plus.google.com/+infusionsoft
Follow us on Instagram: https://instagram.com/infusionsoft/
