Keynote Address: From B2C to B2B to H2H – The Modern Marketing Transformation

Keynote Address: From B2C to B2B to H2H – The Modern Marketing Transformation

Today’s buyers are savvy customers looking for the same experiences across their business and personal engagements. Human to human marketing is the new vernacular describing the importance of relationships in marketing. Marketers are working hard to adapt to a new buyer’s journey where brand engagement must be positioned at the point at which a buyer begins to research a topic. The tools reside in new digital capabilities that help to deliver consistent online and offline experiences driving competitive and positive brand engagements.
Rishi Dave, Chief Marketing Officer for Dun & Bradstreet, will discuss how he applied his skills in social media, content marketing, and mobile to transform Dun & Bradstreet’s marketing; what worked, what didn’t, and how they were able to start small, scale-up, and successfully drive growth.

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