Limitations of Product-Market-Based Views of Business Strategy

Limitations of Product-Market-Based Views of Business Strategy
[youtube https://www.youtube.com/watch?v=Exd4ki5qW-w?rel=0&w=480&h=320]

http://academlib.com/3787/management/miles_snow_typology#738

Although the product-market-based business strategy views have the benefit of being parsimoniousness, their very simplicity may also be their primary limitation. The typologies provide a useful framework for analysis, but they are not necessarily strongly theoretically grounded. Good theory both explains causal relationships and provides predictive insights,7 and these typologies are not predictive tools. …

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