Online Doco Campaign: NineMSN: Tropfest Promo
Online Doco Campaign: NineMSN: Tropfest Promo
This film appeared on the big screen at Tropfest to promote The Fix. It includes some of the highlights and lowlights of a crazy campaign.
NineMSN were launching a celebrity news site called The Fix. They needed to create a unique position in a crowded market. I worked as the ‘Content Partner’ to their agency, NAKED.
The campaign began with consumer-generated content looking for Australias Top 10 Most Celebrity-Obsessed people.
I then created an online documentary series about each of the Top 10.
I produced stories for PR, Viral, Website, and Promos for the screen at Tropfest.
In total I delivered 35 stories resulting in 300,000 unique hits in 30 days.
