Online Doco Campaign: NineMSN: Tropfest Promo

Online Doco Campaign: NineMSN: Tropfest Promo

This film appeared on the big screen at Tropfest to promote The Fix. It includes some of the highlights and lowlights of a crazy campaign.

NineMSN were launching a celebrity news site called The Fix. They needed to create a unique position in a crowded market. I worked as the ‘Content Partner’ to their agency, NAKED.

The campaign began with consumer-generated content looking for Australias Top 10 Most Celebrity-Obsessed people.

I then created an online documentary series about each of the Top 10.

I produced stories for PR, Viral, Website, and Promos for the screen at Tropfest.

In total I delivered 35 stories resulting in 300,000 unique hits in 30 days.

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