Sales Promotion Lecture, MBA by Ms. Surbhi Mathur.

Sales Promotion Lecture, MBA by Ms. Surbhi Mathur.

In this video lecture meaning of sales promotion as well its nature has been discussed. It comprises various factors such as: Sales promotion is a non recurring activity which is action oriented. In today’s context sales promotion is not only an element of promotion mix however it has a strategic role to play in marketing mix also.

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