SCM Marketing Channel and Intermediaries

SCM Marketing Channel and Intermediaries

Discusses common marketing channels and intermediaries, the functions and benefits of intermediaries, and the concepts of channel leadership, power, cooperation, and conflict.

Table of Contents:

00:15 – Common Marketing Channels* Intermediary (Middleman)
03:50 – Do adding intermediaries increase costs?
04:38 – The Functions of an Intermediary
09:05 – Channel Leadership/Power, Cooperation vs. Conflict

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