Smart Marketing With Newsletters

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One of the best ways to keep your name in front of your associates, or clients, and possible new clients is with a newsletter. A newsletter allows you to show them that you are more than just someone who is looking for projects to work on. And a newsletter shows that you are willing to share information that will help them in their own businesses.

Think about over the course of 1 week just how many newsletters you read. Do you enjoy getting and reading it? Do you find useful information in the articles that you can implement in your business to gain success? Do you know subscribe on a regular basis to them. Of course you do!

There are several different formats to use. For businesses, the most cost effective, and most readily acceptable newsletter formats are plain text emails. Others used are HTML emails, PDF, and print. Each newsletter format has its own advantages and disadvantages. Deciding which newsletter format to use and how frequently you publish your newsletter may be a process of trial and error. Start with a monthly text only email. This should only take about 2-3 hours a month to put together.

If you are the creative type, plain text just won’t seem to be appealing enough. So try an HTML newsletter design. These newsletters turn out very visually appealing but may take a long time to produce, about 4-5 hours each month.

But if you are still not seeing the feedback you had hoped for, you may want to consider trying a PDF format. It takes quite a bit of time to produce but, when you enjoy being creative, it doesn’t seem all that difficult. You can use MS Publisher to design the newsletter and then convert that to PDF. If you have the full version of Adobe, you can choose to distill it or print to file. Distilling it means the hyperlinks are left in place, while printing it to file, you would go into the newsletter in Adobe and re-insert the hyperlinks.

There are many printer drivers on the market today, such as EasyPDF, Win2PDF, and also PDFZone.

So give it a try and see what works best for you, and don’t be discouraged if it takes a few trials and errors to not only create a great newsletter, but to start seeing feedback from them.

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