Don’t think your background makes a difference in your video marketing?
Think again. Ever watched a video and said to yourself “OK. Just ignore the piles of books and papers falling over and focus!”
Reminds me of what a judge says to the jury when the prosecutor says something really inflammatory…
“The jury will disregard that last statement.”
But they don’t really, do they? Instead, those words hang in the air like burnt sulfur.
There are 5 distinct kinds of environments or atmospheres in any video and they all have a big impact on how you are perceived.
Some of it is due to video marketing trends. Some is due to what’s popular. But the most important consideration is what’s authentic to you.
So how do you decide what’s most authentic, attractive and authoritative? This video demonstrates all 5 environments and offers some perspective on what each is all about.
And under the video on the blog is a free greenscreen course that will enable you to make any of these environments at will. Just click the link at the top here to get it.
I produce a lot of video marketing tips. But none is so foundational as what your environment says about you.