This Award Winning Fashion App Empowers Women

This Award Winning Fashion App Empowers Women
[youtube https://www.youtube.com/watch?v=mXW5oTEsWsk?rel=0&w=480&h=320]

Purva Gupta, Co-Founder, and CEO of Lily app sits down with Alex Wehrley of Business Rockstars to discuss how her app helps women discover and buy clothes according to their emotions and perceptions about their own body! The virtual AI shopping assistant learns your style and how you feel in clothes.

Purva tells her personal journey of starting Lily. She spoke to more than 1,200 women and asked all of them the same question about how they felt walking into clothing stores. The app won the 2017 SXSW Accelerator Pitch Event in the Social and Culture category.

Purva says after finding her co-founder, she started to look at the business with a new perspective. She explains the power of chasing down the right people that will help grow your company.

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