Tip 6 – How to Get Clients Using Online Marketing Strategies – Article Marketing
How to Get Clients Using Online Marketing Strategies
Hi, this is Payson Cooper from http://www.PaysonCooper.com and
this is the top 10 tips series on how to get clients through
online marketing strategies.
This is tip #6 and we’re going to talk about Article Marketing.
Article marketing is when you write articles and post them on
other sites. Generally they would be posted on an article
reposity, a site like ezinearticles.com. A site where a lot of
people are putting articles all the time.
EzineArticles is, like some other article sites, a very well
ranked site, it’s near the top 100 sites in the whole world. You
can become an ‘expert author’ for EzineArticles, and you can write
articles that drive traffic to your website consistently. This is
another longer term strategy, you want to write a lot of articles
and you want to do it consistently over time, and as you do it,
you begin to build a great foundation that can drive a ton of
people, consistently, from the article site to your website.
There are people who specialize in teaching techniques on making
article marketing very successful as an online marketing strategy,
and one of them is a man named Jeff Herring, he’s known as The
Article Marketing Guy, so you can check him out to learn more in
detail how to use article marketing as an online marketing
strategy for your business. And, I’ll give you a few tips here…
We covered keywords in one of the last tip videos, how to find
them and how to use them… well, you want to think about using
them in your articles as well. So, when you start to write an
article it should be on a topic that will be of interest to your
prospect, to the person you are interested in working with or
selling your product or service to. Then, as you start off, you
want to start the article title with the keyword phrase, then you
also want to include it in the first sentence and then again 1 or
2 more times throughout the article.
Then, at the end of the article, there is something called the
‘resource box’. The resource box is often used as a location for a
bio, but one of the best ways to use the resource box is to
actually make an offer for your free opt-in, so again, we are
wrapping back to another one of the tips videos where we talked
about your opt-in offer.
You can set up a landing page where people can go to read a bit
about the offer and some of the benefits they will get if they
give you their email address to get the offer, and at the end of
your articles, in the resource box, you can include a line that
says something like, “Get free instant access to this great
report…that gives you xyz” or video, or whatever it is that you
are giving away (and xyz is one of the benefits).
Then, you say one little line about who you are, your name and
give yourself a title of some kind.
So, use the resource box to actually make an offer for a free
piece of information, a free give away, so that the person, when
they come from the article to your website, they come with the
intention of actually signing up for your list. Then they become
part of your tribe, part of your list and you can build that
relationship with them.
Article marketing is terrific, it’s one of the ‘unsung heros’ of
the internet, it’s a bit labor intensive, you can actually get
support by outsourcing some of the writing, but it can be a
tremendous traffic source and traffic builder over time for your
If you want to tune in for the other tips in this series, be sure
to subscribe below on this YouTube channel and I’ll see you in the
next video. Thanks!
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