Usual Email Marketing Mistakes
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By 7vanessaA on 2011-03-11 20:51:50
It is not uncommon for first time email marketers to make mistakes. Email marketing is one of the most effective marketing methods utilized by thousands of people today. In order to conduct an effective email marketing campaign, you must first have a list of subscribers. This list is an asset to you and your business. Anytime you have a new product or sale, you can send an email and have buyers almost on demand. Here are some mistakes that people make with their email marketing campaigns that you should avoid.
When you put together your list of subscribers, you need to segment it. Refusing to segment the list is the number one mistake that most people make in my opinion. You should break your list into different groups and then create relevant information for the different groups. This personalizes the email and meets the needs of each client based on the information they had provided.
The other mistake that people make is sending frequent emails to subscribers. With this, you appear to be a spammer and they may opt to deleting your emails without reading them or simply unsubscribe from your mailing list. Therefore, gauge how often you need to send emails depending on the purpose you intend for it to achieve.
Below average content is one of the main mistakes made by people who are email marketing. If the content you provide is substandard, the subscribers will not value your emails and will not see you as helpful source. It is important that the information provided be relevant to them. Additionally, making the newsletter interesting by adding updates and industry information that will get your subscribers eager to read what you have to say.
Check your email for errors prior to sending. Most emails that go out to subscribers have an astounding number of errors. These include spelling mistakes, grammatical errors and links that just will not work. These communicate to the subscriber that you are not professional in what you do and can cost you many business opportunities. The good thing about them is that they can easily be avoided.
It is not wise to make your readers jump through endless hoops in order to subscribe with you. You need their business and it is to your best interest to make it easy for them. Give them a direct link and make the sign up simple. The sign up form should only include information that you will need to segment your subscribers and not unnecessary information.
At the end of every email you must include a statement that calls the reader to action. Failing to have this is one of the email marketing mistakes that may cost you the most. Tell the subscriber to visit your site by clicking on a certain link. Doing this, will leave the reader in no doubt as to what he needs to do next. Avoid the mistakes listed here and your email marketing campaigns will take a new turn. Begin building your list immediately and then put together an email marketing strategy with these things in mind.