What is competitive advantage?

What is competitive advantage?

Competitive advantage is the uniqueness that makes you stand out of the crowd. Helping you to identify your competitive advantage makes you chose and position your business in market in a right way. In this video, you will know the reasons behind identifying your competitive advantage, which in turn will help you to grow your business. For more information please visit http://crashcoursemba.com

Business Insights is a series created by Paul Robinson ( http://www.paulrobinson.in ); the ideas shared are from his experience as a motivational speaker, coach, consultant and an author

Recommended books:
‘Competitive Advantage: Creating and Sustaining Superior Performance’ by Micheal E Porter https://goo.gl/S51Wqa
‘Creating Competitive Advantage’ by Jaynie L Smith https://goo.gl/WHbnCC
‘Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage’ by Scott Keller https://goo.gl/Xn7xRM
‘Gaining And Sustaining Competitive Advantage’ by Jay B Barney https://goo.gl/Nwq4JW
‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant’ by W Chan Kim & Renee Mauborgne https://goo.gl/HdqZKB

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