There’s a man or woman out there right now who getting trounced by his Adsense competition. And it’s all his fault. Sure, they may not know that, but that doesn’t change anything. They’re still getting beat.
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I want to get a point across, a point that I ignored in my last article regarding Adsense and Adsense site content. Whether you’re doing content for your site, or content for promotion of your site, the old adage applies: don’t sell the steak, sell the sizzle. In short, make your content shine out from the others.
Understand that this article is not a license to dismiss quality content. I’m not telling you to write and produce content that has no quality or meaning for your Adsense site. Not at all. But what I am saying is that you should strive to create content that appeals to, let’s say, the reader’s baser instincts. There’s no reason why your content can’t touch an emotion of some kind, as well as inform.
Let’s face it, types of emotional stories appeal more than another boring story. It’s the reason why the “National Enquirer” is selling millions of copies more every week than the New York Times.
I’m talking about creating content that fills a need in the realm of human emotion. Want, need, or desire. Any copy can fill that, if thought out properly.
Let’s look at a few things to think about when you’re creating content for your Adsense site, or for an article promoting your site.
1. The Pam Anderson Effect: Come Up With A Great Headline
Any major marketer or writer worth his salt will tell you that he works on the title to a advertisement or a story more than anything else. John Caples, the great mastermind said that he’d work on a headline twice as long as the copy for an ad itself.
He and all great marketers know one thing: if the title or headline doesn’t grab you, if it can’t get your attention, then your efforts (and your good article with the boring title) are going to be lost in a sea of other articles and content, probably never to be found. And the last thing you have to waste is time and energy.
For some reason (probably because I had just come back from vacationing a week in Yosemite), I had forgotten this very headline rule when I wrote my last article. I simply called it, “Web Traffic for Adsense: A Primer”.
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That was pretty stupid of me.
What was I thinking about? What a silly, boring title. You get nothing out of it, it’s about as generic as a title could possible be.
It sounds like the title to every other informative piece about Adsense out there. That title did nothing to provoke, to make people ponder. And in this competitive Internet market, you need to prod your reader a little to stand out. Sometimes you need to prod a lot.