Why book marketing is a waste of time (+ the lies authors tell themselves…)

Why book marketing is a waste of time (+ the lies authors tell themselves…)

Most “book marketing” doesn’t sell books. It’s basic platform stuff that you kind of need, as a baseline, but isn’t actually attracting new readers. Lots of people will help you set up a platform or publish a book, but extremely few people know how to put your book in front of the right readers… unless you are paying for it, which isn’t a long term strategy for publishing success.

Putting up a nice website, building your optin offer, designing a great booking book… none of that is “book marketing”. Book marketing is getting your book in front of your target readers and convincing them to take action. Usually, when you pay for book marketing, you’re hiring a publicist to try and get your book on someone else’s platform, or you’re paying for access to a list, or to someone else’s traffic. That can work, sometimes, but costs a lot. What you should be doing, is creating amazing content than ranks well and shows up naturally when people search for keywords related to your book or genre.

Also, check out this post on the 8 lies authors tell themselves about book marketing:

8 lies authors tell themselves about book marketing that I’m sick of hearing

This is part of a series on publishing and marketing a bestselling book in 2016, watch the rest here: http://www.creativindie.com/how-to-se…

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