Write an Effective Positioning Statement

Write an Effective Positioning Statement

Put your products in the best possible context to gain a sale.

This brief video shows two effective ways to deal with a common positioning challenge. It is part of a 15-minute online tutorial that teaches you how to write positioning statements, and that includes the positioning formula and several sample statements that address common marketing scenarios.

Look for this and other online marketing tutorials and downloadable tools at http://www.launchbench.com.

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