Your channel partner strategy plan begins with ‘who’

Your channel partner strategy plan begins with ‘who’

Your channel partner strategy plan needs to begin with “who”? But like so much of strategy, the “who” question isn’t “what sort of channel do I need”, but “who is my buyer”, and therefore “what sort of channel do my buyers need”

We’re arguing here that your channel partner strategy plan needs to be based on what your buyers need, not on what you need. What type of channel you r buyers need, and how many channel sales people you need to provide to meet that need, changes as the market matures.

We’ll show you how to work out your channel partner strategy plan based on what your buyers need, and how many sales people you need, in this week’s show.

Please follow us:
FACEBOOK
Twitter
Google+
Pinterest
Pinterest