Internet Marketing Tools – Quick and Easy Surveys

Chichicastenango Maya Market
Chichicastenango is well known for its famous market days on Thursdays and Sundays where vendors sell handicrafts, food, flowers, pottery, wooden boxes, condiments, medicinal plants, candles, pom and copal (traditional incense), cal (lime stones for preparing tortillas), grindstones, pigs and chickens, machetes, and other tools. In the central part of the market plaza are small eateries (comedores).

Among the items sold are textiles, particularly the women’s blouses. The manufacture of masks, used by dancers in traditional dances, such as the Dance of the Conquest, have also made this city well known for woodcarving.


Photo and copyright: Erik Törner, IM Individuell Människohjälp

Contact IMs Erik Törner for permissions. Email erik.torner(at)

IM is a Swedish aid organization fighting and exposing poverty and exclusion. IM makes long-term commitments together with local partners, in promoting health, education and income generation. Our efforts are aimed at empowering people and each new project starts off on a small scale.

IMs Photo Archive (IMs Bildarkiv) can always be found at
By IMs Bildarkiv / Photo Archive on 2009-12-13 20:58:48

Surveys can be really useful for any business and I think they are one of the best internet marketing tools around. A lot of people think surveys are hard to do…really take a lot of time or require a specific website or page. What I’d like you to do is think about how you can run a survey to your list really, really easily-and fast! How can you do that? How can you do this without setting up a website or setting up another webpage on your existing site? It’s actually pretty easy. The best way to do this is to go ahead and send an email out to your list!

So you are going to send out an email on whatever topic your niche is in, right? For this article, let’s just say your list is about dogs. So you send out an email that says, “Hey, I want to know what you want to know about, about dogs”, or “What is your top question about dogs”…something like that. Have them email you back…this step is extremely powerful because what ends up happening is they will tell you exactly what to write about.

If you get maybe 10 or 20 questions back from your list, then you have enough content to write about for the next five days at least…and maybe more than 20 days! By the time you have finished responded to those questions you probably have a bigger list. So you have your initial survey in your autoresponder email series…so as people join your list they are asked the same questions. Your answers are also in your series so it keeps sending out those responses.

Now the new people on your list may ask some different questions, this will give you a steady stream of fresh ideas about what to write about…and the type of information to give your list. So you can answer those questions, too and put those answers into your autoresponder series.

I suggest you put the questions that you are asked into a database…that way it is easy to track what people want to learn about and what you have already answered. There are some great services out there that work like a charm for that.

Over time you will have thousands of questions that people are interested in learning more about. Whenever you get stuck wondering what to write about you can just tap into that database. Survey your list again…see if they need further clarification on any of the answers you’ve given…or if there is a new topic that they want to know about.

Or maybe the first questions were overall “big picture” kind of questions and they want more fine-tuned questions answered. Like in our example on dogs…maybe the number one question people asked was about training dogs…you could send out a follow up survey in the form of an email, “You asked about training dogs…what is your number one question about training dogs?”

You might give them some examples-is your biggest interest in house breaking puppies, training older dogs, training dogs to heel, or…? And let them fill in the blank. One of the best ways to build a business is to find out what people want to know and give it to them! By using these internet marketing tools…surveys and email…you can quickly and easily do just that!

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