Marketing Analysis of Emirates Airline – updated
Marketing Analysis of Emirates Airline – updated
[youtube https://www.youtube.com/watch?v=noBTIWgrRTU?rel=0&w=480&h=320]
REFERENCES
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• Button, K. (2008) The Impacts of Globalisation on Air Transport Activity. [Online] Available at: http://www.oecd.org/greengrowth/greening-transport/41373470.pdf (Accessed on 18 November 2016).
• Emirates Airline. (2016) The Emirates Group Annual Report 2015-16. [Online]. Available at: http://www.emirates.com (Accessed: 24 November 2016).
• McCarthy, E. J. (1960) Basic Marketing, A Managerial Approach, Chicago: Richard D. Irwin INC.
• Porter, M. (1995) How Competitive Forces Shape Strategies, Harvard Business Review ,57 (March-April 1979), pp. 86-93.
• Taylor, N.C. (2016) SWOT Analysis: What it is and When to use it, Business News Daily, 1 April 2016, p.2.
• Van Vliet, V. (2011). Service Marketing mix – 7 P’s. [Online]. Available at: http://www.toolshero.com/marketing/service-marketing-mix-7ps (Accessed 25 November 2016).
• Wikipedia. (2016) Demographics of The United Arab Emirates. [Online]. Available at: http://en.wikipedia.org/wiki/demographics_of_the_united_arab_emirates (Accessed: 24 November 2016).
