Marketing your business – with a Twist
There have been different approaches to marketing for as long as humans have been hawking their wares. Some absolutely brilliant marketing campaigns have turned products into household words. If you don’t believe me, look up the Latin origin of the word Kleenex in the dictionary. Only today, there is a difference that has turned marketing on its head – the Internet.
The Internet has truly leveled the playing field. You are competing head to head against enterprises that just a decade ago you wouldn’t in your wildest dreams be concerned with. Face the facts; the Internet is going to be the most important marketing tool ever developed. Ever.
You’d better lace up your running shoes and jump in the race, or watch from the grandstand as the crowd leaves you behind. Oh, and by the way, this isn’t a circular track, the finish line doesn’t end in front of your grandstand seat.
What is Internet Marketing?
The bad news – competition from every corner of the earth.
The good news – you can compete and even excel in this race.
Online Marketing is different things to different people, but it all boils down to getting more people interested in whatever it is you have to sell. Whether you have a small business, a major corporation, something in between, or even a not-for-profit, it doesn’t matter. You want more exposure to more potential clients (customers, contributors, donors, volunteers, etc, etc).
On the Internet, you can get people to find you in the search engines, expose your products through pay-per-click advertising, regularly inform people of your fantasticness (my spell checker doesn’t recognize this word?), or get people to spread the word for you.
Did I forget anything? Oh, only several dozen things, depending on who’s counting and what day of the week it is.
Why should you care?
There is only one real reason to care about Internet Marketing; if you don’t worry about it your business will suffer, and maybe not even survive. Other than that, don’t let it keep you up at night. Why should the slide rule manufacturing companies worry about those expensive new-fangled hand held calculators? Gee, let me think. For those of you too young to know what a slide rule is / was, go Google it.
Why should you care?
Because your competition sure does.
Does this stuff really work?
I can vouch for it, Internet Marketing does work. Some organizations are thriving because of their adept understanding of Internet Marketing. But don’t take my word for it, just look at the listing of the top 100 businesses by revenue in the U.S. How many of them didn’t even exist before the dawn of electron marketing?