Physical Therapy Marketing Strategies


As in any business, physical therapy is no exception and needs to be operated like a business rather than just a therapeutic clinic. Most physical therapists concentrate on the therapeutic side of their practice rather than the business side. Both are equally important, as it is useless to have therapy without patients.

There are many different strategies that you can apply to your business to gain greater exposure and increase patient referral. The first thing you need to do is determine your target market and establish a network of potential patient resources from various physicians, schools, hospitals, etc..

One of the easiest way is to get more patients is too talk to friends and family as well as new acquaintances and let them know about your physical therapy practice and how you can help them. Tell them about the various ailments, injuries and physical problems that you could help them with and chances are, they will know somebody who will need your services. Word-of-mouth is always the best referral.

Talking to your existing patients is always a great way to increase your patient load. By getting great results and informing your patients about the various services of your physical therapy practice, as well as telling them about the different ailments and injuries that you can help cure will keep you in mind when they your patients refer their friends and family. Focus on getting people better, and your reputation as a good therapist will bring in more patients.

Writing a press release about your physical therapy practice is a great way to increase exposure to your business. There are some online sites that can submit your press release for a small fee and distributes your business press release to online and off-line media.

Networking with other professionals in hospitals and health care settings, as well as getting to know the personnel of various clinics and physicians offices is a great way to develop professional relationships. Maintaining constant contact will keep you in mind, especially when physicians need to refer patients for physical therapy.

Getting to know editors of local newspapers, as well as reporters are also great ways to increase your network of potential patients, as they have a huge contact list of resources that can help promote your business. You can also be a topic of a story or headline, featuring your clinic.

Paid advertisements, TV and radio commercials are other great ways to increase the exposure of your physical therapy practice. This option can be an expensive option, however there are ways to get around this by volunteering for radio and TV interviews and speaking engagements. Establish yourself as a local professional and talk about your expertise.

Yellow page advertisements and listing your services in telephone directories will also keep your practice accessible to your potential patients. Many people who have don’t know where to go for physical therapy services, will just refer to online or offline directories.

These are just a few ways that you can market your physical therapy business. There just needs to be persistence, hard work and good therapeutic results to establish yourself as the physical therapy practice to go to.

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