Social media marketing in sports | Colton Kaplan | TEDxSanMiguelHighSchool
With social media dominating the way news is shared and communications are made, Mr. Kaplan highlights how impactful it is especially with sports teams. He explains not only the development of social media in this context but also shares how teams can successfully use social media to promote their brands.
Colton Kaplan is from Chicago, Illinois and is currently a freshman at the University of Arizona. He is a pre-business student, intending to major in Marketing, Entrepreneurship and receive a certificate in Sports Management from the Eller College of Management. His favorite sports teams are the Chicago Cubs and the Arizona Basketball team.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx