UMC VLOG C3490506
Consumer Me Vlog, discussing the marketing of HomeSense & Uber, relating to two modern marketing theories.
BIBLIOGRAPHY:
Borden, Neil H. (1965). The Concept of the Marketing Mix. In Schwartz, George. Science in marketing. Wiley marketing series. Wiley. p. 286ff.
Humphrey, Albert (2005). SWOT analysis for management consulting. SRI Alumni Newsletter (SRI International), 1.
Purely Branded. (2017). The 4 P’s of Marketing. [Image] Available at: http://www.purelybranded.com/insights/the-four-ps-of-marketing/ [Accessed 14/11/2017].
Shaw, Jodie. (2017). How To Complete a Personal SWOT Analysis. [Image] Available at: https://journal.thriveglobal.com/how-to-complete-a-personal-swot-analysis-2f8769aebd5e [Accessed 14/11/2017]
