. With all the technological advancements present nowadays that can be used in advertising any products or services, it is necessary that merchants should know and understand who their target audience is and how are they going to reach these people. They have to spend more effort on this or else their competitors will be the one to get all their prospects.
Many forms of traditional media are now slowly deteriorating when it comes to their effectiveness. A lot of them are replaced with new media tools that are in today. Some of the old media that are not effective to use nowadays are radio, newspapers and even TV. The only old traditional media that is still effective amidst all the advancements is the traditional mail that is used for direct marketing. Based on the data submitted by Infotrends(1), 69% of consumers still prefer the traditional mail compared to its electronic counterparts.
Businessmen used new technologies to their advantage for direct mailing rather than replacing it with new media tool. It is believed that if you put personal touch in your mail, the campaign will have a greater chance to succeed. By creating a personal message like putting the name of the target clients for example, makes them feel important and get more attached to your business.
Almost all business owners already have the technology to use for the success of their direct mail campaign. They have this software that stores the collected list of prospect clients and important details that can be used for the campaign. Theres a tool also that can be used to make more personalized direct mail marketing.
Always Keep Track of Basic Information & Every Transaction with a Prospect or Customer
You should always update and keep track of all the needed information of your customers. Do not just get the basic information like the name, telephone number and address, as much as possible try to record details such as, the last time they purchase a product from you and what did they purchase, their special product reference, the last time you had an encounter with them, or their response to your ads. Meaning to say, all possible and needed information should be recorded and this can be used for future reference.
If you are new in the business and having difficulties in gathering list of prospect clients, you can actually purchase list of prospect clients from a broker with unquestionable reputation. Doing a direct marketing campaign with the use of the lists given by the brokers can be a good start while youre still groping in the dark.
Using direct mail as a way to advertise your products and services is very cost effective. You only get to mail those clients who have the potential of doing business with you. You wont go astray just like what happen to other forms of advertising. In suing direct mail, you dont have to spend much, but you get to touch more people especially those people who are really interested with the services youre offering and the products that youre selling.
Direct mail campaign gives you results that you can record and adjust for more possible profit. This is one of the benefits that you can get in using this medium for advertising your products and services.
Giving promotional goods as a gift or token in responding to the mail will definitely increase the effectiveness of your direct mail. This will also help to easily measure the effectiveness of your direct mail campaign.